1. It is impossible, but true. There is a city in our world, in which there is outdoor advertising. In Brazil, in the city of Sao Paulo, in 2007, were banned any type of outdoor advertising, was also dismantled the existing ones. This law was introduced in connection with the contamination of the visual space, namely to clear the city from the large amount of advertising space. Of course, the advertising industry has suffered huge losses, but the vast majority of the population supports the law.
2. Paris, we immediately associate with the Eiffel Tower, with the beauty and historical value of the building. But few know that in the 20s-30s. the last century, the Eiffel Tower served as an advertising venue for companies Sitroen. During the entire height of the tower were installed huge letters of bright light bulbs - 250 000 pieces! This advertising sign was visible at a distance of 38 kilometers.
3. Philadelphia became home to the first advertising agency, opened in 1841godu. Volney Palmer was the initiator of the case. He sold the companies advertising space in newspapers, earning this 25% commission.
4. How many people, so many opinions. The same is true with respect to advertising. Some absolutely categorically refer to it as, for example, the English physicist Paul Dirac. When he received the Nobel Prize, it flatly refused to receive it, considering the premium a calculated marketing ploy. Yet he persuaded other talented scientist Ernest Rutherford, who also had a negative attitude towards advertising. Rutherford said to his companion that the rejection of the Nobel Prize will further advertising.
5. Billboard, as we know it today, was established in America in 1900. After this event a boom for placing billboards along the roads.
6. Children's advertising, like other forms of advertising, to require a special approach. For example, advertising for children is most often removed children actors that are somewhat older audience. For example, in a commercial for the 8-year-olds involved a 12-year old actor, who advertise toys for 8-year-olds. This is to ensure that younger children perceive advertising characters are older, as role models and aspirations.
7. Another interesting fact about advertising to children. It is built on the psychological factor of self-esteem. Children who received the desired purchase, feel happier and steeper their peers.
8. There is a trend in advertising watches often use the position arrows on the 10 hours and 10 minutes. Thus, the arrows provide a visual effect smiles under the brand name of the company, and thus unconsciously a brand consumers. Agree, a very successful approach!
9. To make food appetizing in advertising, working, special food stylists.
For example, the chicken before taking a picture painted golden brown paint to give it zazharistogo species. And in the advertising of beverages using ice cubes, which are actually cut from acrylic, so they do not melt during filming.
10. An interesting gimmick demonstrated entrepreneur Nikolai Shustov. They were hired several students who went to the taverns and demanded "Shustov's brandy." When they were told that this is not brandy, they began to argue with the staff and organize the mess. About these incidents began to write in the newspapers, thus making the drink known and popular.
Advertising is indeed very versatile. For tens and hundreds of years, it has gone through many interpretations and modifications, and that it does not stop. Some scientists believe that the advertising - the most influential art form. Arguing with them or not, you decide. In any case, the impact that it has not been questioned. And we can send this influence in a positive manner.
